OBJECTIVE
Showcase Amazon Home as a trusted destination for home furnishings & accessories through an inspirational partner generated content campaign.
ABOUT THE PROJECT
Gateway partnered with Amazon to develop an always-on cadence of content from top creators within the home décor, furnishings, renovation & entertaining spheres of influence.
Influencers created content demonstrating how easy it is to discover & purchase home products on Amazon, then styled their selections to showcase seasonal home trends aligning with key selling periods. By curating a diverse range of creators, content illustrated the stylistic breadth & depth of Amazon Home products.
Content was shared on both influencers' channels and Amazon's owned channels, creating an engaging content portfolio for the brand throughout the year.
RESULTS
- 300+
Social Media Posts - 4.3M+
Social Media Impressions - 313.2K+
Social Media Engagements
HOW WE COLLABORATED
Influencer Marketing / Content Creation / Product Assortment Curation
