OBJECTIVE
Amplify awareness around the latest in Dell and Alienware technology. Drive buzz around hero products and share engaging content across social media to maximize social reach, including key beats such as CES.
ABOUT THE PROJECT
For the past three years, Gateway has secured influencers and subject matter experts to highlight the #DellExperience LIVE activation at Consumer Electronics Show, as well as share key product announcements and news. During our tenure as AOR for Dell across their Consumer, Small Business and Gaming portfolios, Gateway planned and executed high impact influencer campaigns supporting Dell's product launches, key industry conferences and cultural moments, showcasing the various ways Dell technologies can benefit users at work, at home and on the go.
2020 RESULTS
- 5M
Reach - 40K
Engagements - 645K+
Engagements - 76
Posts & Videos
HOW WE COLLABORATED
Integrated Brand Strategy: Content Strategy + Storytelling, Amplification Strategy/ FAM Trips: Talent Appearances, Cultural Excursions and Itineraries, Employee Engagement Experiences/ Program Extensions: Brand Influencer Identification + Management/ Recap Analytics: Post Execution Recap, Engagement and ROI Metrics
