Estée Lauder

Overview

Gateway has earned a reputation as a beauty expert, and has become a trusted resource for brands within the Estée Lauder Companies as a strategic thought-partner. Gateway has been approached by prestige, fashion, and luxury beauty brands within the portfolio including Clinique, Michael Kors, Tommy Hilfiger, and NEST to develop creative strategies, toolkits, and playbooks that drive earned attention, engagement, and sales.

ABOUT THE PROJECT

Michael Kors 'Gorgeous' Global Toolkit

Gateway developed a global toolkit & creative assets for the launch of Michael Kors's newest fragrance, 'Gorgeous'. The toolkit included scaled influencer & media mailer creative assets, accompanied by production guidelines for local market implementation, as well as a virtual event playbook. 

Tommy Hilfiger Virtual Event Toolkit

Working with the global marketing team, Gateway developed a virtual event toolkit for international deployment to support the launch of Tommy's new IMPACT fragrance. The playbook featured UX/UI design for virtual concerts, collateral design, and tool-kitted multi-sensory fragrance sampling discoveries that allowed global markets to execute consistently and cohesively.

Clinique Communications Planning

Gateway was retained by Clinique to deliver ongoing channel-agnostic concepts to drive earned media attention. Additionally, Gateway re-imagined Clinique's global influencer engagement strategy, as well as its beauty consultant program, ensuring a seamless experience & consistent brand messaging along the consumer's path-to-purchase. 

NEST Product Launch Strategy

Nest approached Gateway to consult on their go-to-market strategy for a new home fragrance collection focused on wellness. Breaking the brand's launch conventions, Gateway developed a disruptive creative platform and campaign approach focused on creators.