OBJECTIVE
Amazon Prime Video sought to extend its 'Now Screaming' campaign experientially, to position the platform as the destination for Horror fans, with a focus on reaching Gen Z audiences.
ABOUT THE PROJECT
BMF conceptualized House of Horrors: A Prime Video Pop-Up, activated in
Los Angeles during the month of October, leading up to Halloween.
The immersive costume shop pop-up brought to life horror-focused Amazon Original Series
with shoppable windows displaying mannequins styled as characters from the IP.
Thirty-one days of media, influencer, and consumer events featuring Halloween-centric
programming & activations drove synergy across Amazon business units, while cementing
Amazon Prime Video as the destination for horror enthusiasts.
RESULTS
- 7.8M+
Social Impressions - 95%
Experience Satisfaction Rate - 100%
Increase for In-Store Traffic - 600%
Increase in Traffic Over Halloween Weekend
HOW WE COLLABORATED
Creative Strategy / Campaign Development / Partnerships / Influencer & Media Management / Design & Production / Experiential Events
