OBJECTIVE
For two years running, Visa tasked Gateway to re-imagine its sponsorship of the Toronto International Film Festival to create an elevated experience for Visa cardholders and clients amidst pandemic restrictions. Visa sought to enhance its perception among key audiences, demonstrate the brand's support of Canadian Small Businesses, and maximize its presence within a modified festival format.
ABOUT THE PROJECT
Gateway developed an evergreen creative platform – The Visa Skyline Drive-In at Ontario Place, and activated multi-faceted consumer experiences at the Toronto International Film Festival in both 2020 & 2021.
With a nostalgic moviegoing theme woven throughout, the Drive-In experience provided share-worthy touch-points that engaged guests and expanded on-partnership promotion opportunities. The Visa Skyline Drive-In featured a visually arresting arrivals moment, local small business food truck village, thematic branded assets, and eye-catching structural builds.
RESULTS
- 8
Festival Nights, Including 3 VIP Nights - 987
Total Vehicles Across the 8 Nights - 9
Local Small Business Collaborations
HOW WE COLLABORATED
Creative Strategy / Design & Production / Content Production / Campaign Development / Partnerships / Experiential Activation / Content Capture
