OBJECTIVE
Drive consumer awareness, engagement, and tune-in for Rihanna's Savage x Fenty Vol. 3, streaming exclusively on Amazon Prime Video.
ABOUT THE PROJECT
BMF developed Savage In The Streets: a
larger-than-life, traffic-stopping stunt in NYC to drive awareness and tune-in of Savage x
Fenty Vol. 3 on Amazon Prime Video.
For one night only, Savage x Fenty showed up with live window performances featuring
models wearing looks from Rihanna's eponymous lingerie collection. Influencers & press
were invited BTS, entering through a 'stage door' where they mingled with models &
captured content.
The head-turning stunt stopped traffic – and the internet – in its tracks.
Rihanna's response? "Phuck yo marketing team."
RESULTS
- 115M+
Social Impressions - 224K+
Social Engagements - 1,800
Attendees
HOW WE COLLABORATED
Creative Strategy / Creative Development / Design & Production / Stunt Activation / Influencer Management / Media Relations
