OBJECTIVE
TikTok had a desire to connect its community during Black History Month for a celebration of content, inspiration, learning and fun.
ABOUT THE PROJECT
TikTok had a desire to connect with its community during Black History Month for a celebration of content, creation, and inspiration. That's why BMF produced TikTok #MakeBlackHistory, a three-day summit hosting 100+ Black creators in LA for robust experiential programming including masterclasses, panel discussions, a portrait studio, gala, afterparty and more. Each experience featured surprise celebrity appearances including Tyra Banks, Terry Crews, Tracee Ellis Ross, Nick Cannon, Doja Cat, and more.
RESULTS
- 90M+
Social Media Impressions - 265.5M+
#MakeBlackHistory content views
How We Collaborated
Visual Identity & Brand Creative/ Trend Forecasting & White Papers/ B2C Experiential Production/ Influencer Relations, Content & Creators/ Partnerships/ Talent Appearances/ Multicultural Marketing/ Reporting & Media Monitoring
